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| Benevolence, Justice, Loyalty, Credit, People First |
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| Benevolence: the superiors should kind-hearted and considerate to the subordinate while the colleagues should be mutual solicitudinous and companionate. |
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| Justice: the company does not do the things that harm others but benefit itself while do the business with cooperative partners or customers, the prerequisite of safeguarding its own interests is not to harmful to interests of others; It should let every staff help to promote this worthy undertaking to the nationality and society and should identify the cardinal principles of righteousness and make a clear distinction between right and wrong. |
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| Loyalty: including triple meanings: 1) enterprise is loyal to the country, loyal to the nationality; 2) the staff are loyal to enterprise; 3) the staff are loyal to superiors and loyal to the boss. |
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Credit: as an enterprise, it should be established in the basic morals and good faith; it should be honest and stress credit. |
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People First: the facilities in the enterprise, including soft and hard, should meet the demand of humanity and make the humanized love embodied anytime and anywhere. |
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